Where Smart B2B Companies Find Their Best Copywriters and Case Study Writers
Hiring the right B2B copywriter or case study writer can transform how your business communicates with prospects and customers. The challenge is knowing where to look. While generic freelance sites exist, they often bury specialized talent under mountains of irrelevant profiles. This list focuses on marketplaces that either specialize in business writing or make it easy to find writers who understand B2B sales cycles, technical products, and the persuasive storytelling that turns prospects into buyers. Whether you need someone to craft a compelling customer success story or develop thought leadership content, these platforms can connect you with writers who speak your language.
- Legiit
Legiit brings together freelancers who specialize in digital marketing services, including B2B copywriting and case study development. The platform stands out because sellers create specific service packages with clear deliverables and pricing, which removes much of the guesswork from hiring. You can browse writers by their specialty, read detailed service descriptions, and review feedback from previous clients before making a decision.
Many writers on Legiit focus specifically on marketing and sales copy, making it easier to find someone who understands conversion principles and business messaging. The platform also offers a straightforward project management system that keeps communication and file sharing in one place. If you value transparency in pricing and want to work with writers who have built their reputation on delivering marketing results, Legiit provides a practical starting point for your search.
- Contently
Contently operates as a content marketing platform that connects brands with vetted writers, editors, and strategists. The company screens its talent pool carefully, so you generally find experienced professionals rather than beginners testing the waters. Their system includes project management tools and analytics that help you track content performance after publication.
The platform works particularly well for companies that need ongoing content production rather than one-off projects. Writers on Contently often have journalism or corporate communications backgrounds, which translates to polished, publication-ready work. The trade-off is that this level of quality and infrastructure comes with higher costs compared to open marketplaces.
- WriterAccess
WriterAccess gives you access to thousands of freelance writers organized by skill level, with a star rating system that ranges from two to six stars. You can filter by industry expertise, content type, and writing style, then invite specific writers to submit proposals for your project. The platform includes AI-powered matching tools that suggest writers based on your project requirements.
One helpful feature is the ability to request writing samples on specific topics before committing to a larger project. This lets you test a writer’s ability to grasp technical concepts or match your brand voice. WriterAccess also offers managed services if you prefer to have their team handle writer selection and project oversight, which can save time for busy marketing departments.
- Scripted
Scripted focuses specifically on content creation for businesses, with writers who have been vetted for industry knowledge and writing ability. The platform organizes writers by subject matter expertise, including categories like software, finance, healthcare, and manufacturing. This specialization makes it easier to find writers who already understand your market and can produce content without extensive hand-holding.
You can post projects and receive pitches from interested writers, or browse writer profiles and invite specific people to work with you. Scripted includes tools for managing revisions, providing feedback, and building ongoing relationships with writers who understand your needs. The pricing structure is transparent, with per-word rates clearly displayed on writer profiles.
- Compose.ly
Compose.ly operates as a managed content creation service, meaning you work with their team rather than directly hiring individual writers. You submit your content requirements, and their editors match you with appropriate writers from their network. This approach works well if you want professional results without spending time vetting candidates or managing multiple freelancer relationships.
The service includes strategic planning support, editorial oversight, and quality control before content reaches your desk. Writers in their network typically have significant experience in business writing and subject matter expertise. The downside is less direct control over writer selection, though you can request changes if the initial match does not work out. Compose.ly suits companies that value convenience and consistency over granular control of the hiring process.
- Skyword
Skyword combines a freelancer marketplace with content marketing software, creating an integrated system for planning, producing, and measuring content. Their writer network includes professionals with deep industry expertise, and the platform uses data about audience engagement to inform content strategy. This makes Skyword particularly useful for companies that want to tie content creation directly to business metrics.
The platform requires more of an investment than simple freelancer marketplaces, both in terms of cost and implementation time. However, larger B2B organizations often find value in the strategic support and analytics capabilities. Skyword works best when you need a comprehensive content operation rather than occasional project-based hiring. Their team provides guidance on content planning, which can be valuable if your marketing department lacks dedicated content strategists.
- ClearVoice
ClearVoice offers a talent marketplace combined with workflow management tools that help you plan, assign, and track content projects. The platform vets its freelancers and organizes them by expertise, making it relatively easy to find writers with B2B experience. You can review detailed portfolios, see rate information upfront, and communicate directly with writers you want to hire.
The platform includes calendar tools, editorial workflows, and collaboration features that help larger teams coordinate content production. This makes ClearVoice a solid choice if you manage multiple writers or need to coordinate content across different departments. The company also offers managed services where their team handles writer sourcing and project management, giving you flexibility in how hands-on you want to be.
- Zerys
Zerys provides both a self-service marketplace and managed content services, allowing you to choose your preferred level of involvement. Their writer network includes specialists in various B2B sectors, and the platform lets you filter by industry knowledge, writing samples, and client ratings. You can post projects and review applications, or browse writer profiles and send direct invitations.
The platform includes built-in SEO tools that help writers optimize content for search engines, which can be valuable if organic visibility matters to your content strategy. Zerys also offers bulk content ordering with quality guarantees, making it practical for companies that need to scale content production quickly. The pricing varies based on writer experience level and content complexity, with options to fit different budget constraints.
- Verblio
Verblio takes a somewhat different approach by allowing you to post content briefs that multiple writers can claim and submit drafts for simultaneously. You only pay for the submissions you choose to accept, which gives you options and reduces the risk of paying for work that misses the mark. Writers in their network specialize in various industries, including technology, professional services, and manufacturing.
This model works particularly well when you need a steady flow of blog posts, articles, or other content where you can benefit from seeing multiple perspectives or writing styles. The platform includes editorial review before content reaches you, which helps filter out obvious quality issues. Verblio suits companies that value having choices and do not mind reviewing multiple submissions to find the best fit for each project.
Finding the right marketplace depends on your specific needs, budget, and how involved you want to be in the hiring process. Some platforms offer hands-on control where you vet every candidate, while others provide managed services that handle the details for you. The marketplaces on this list all understand B2B content in ways that generic freelance sites often miss. Start by identifying whether you need ongoing content support or project-based help, then explore a couple of these options to see which interface and writer pool feel like the best match. The time you invest in choosing the right platform will pay off in better content and smoother working relationships.